Name Alex Waas
Class 481
Year 2013
Quarter Winter
Section 01
Presentation Date April 13, 2013
Presentation Given No
Topic(s) google search semantic

I will be talking about how Google uses knowledge representation to better improve search results for what users search. They use knowledge based on what the users search, and what link they end up visiting the most. For example, someone searching for an author would be less interested in the author's background or biography, but more interested in what he wrote or a list of books he wrote. I will also look at how Google properly summarizes different objects and people, based on the knowledge it has on the different relationships between the data.


1. Singhal, Amit (May 16, 2012). "Introducing the Knowledge Graph: Things, Not Strings". Official Blog (of Google). Retrieved May 18, 2012.

2. Waters, Richard (May 16, 2012). "Google To Unveil Search Results Overhaul". Financial Times. Retrieved May 16, 2012.

3. Staff (December 04, 2012). "Get smarter answers from the Knowledge Graph from Português to 日本語 to русский". Google. Retrieved December 04, 2012.

4. Offical Google Blog. Introducting the Knowledge Graph: things, not strings.