Name Steffen Lyngbaek
Class 480
Year 2012
Quarter Fall
Section 03
Presentation Date October 4, 2012
Presentation Given Yes
Topic(s) Google Knowledge Graph/Semantic Search

Everyone uses Google, but how does Google actually come up with relevant results? Google uses advanced algorithms to rank web pages based on certain traits like their inbound links, however they are now realizing that people want to search for more than just web pages. People also want answers. With Google's new knowledge graph they have connected 3.5 billion attributes and connections to create relevant context-specific answers. Google is using semantic search, combining inbound links, user search-history, and user location to find out exactly what you are looking for.