Name Ross Light
Class 480
Year 2012
Quarter Fall
Section 1
Presentation Date October 4, 2012
Presentation Given Yes
Topic(s) Targeted Ads

As unobtrusive as they are, Google's advertisements are getting smarter. Google collects signals based on your history and can predict your interests and activities. I aim to provide a short introduction into the large-scale pattern recognition involved in Google's targeted advertisements on multiple platforms.